a useful guide to the brand utility

this presentation is hosted by slideshare, follow this link if you troubling viewing it it's translated into spanish by fernando barbella, you can read the spanish version here

i love marketing. i hate marketing. marketing can be annoying as hell. but it can also be meaningful and authentic. it can do nice things. even good things. the brand utility is an example. with this guide, i hope to inspire brands to do good. i made it quite extensive as i give you many examples of how things can be. not every case is a perfect example, many are merely a first step. please look at the diversity of the approaches, the ambition they represent and, most importantly, the next steps they can take. ingmar @idelange

about ingmar contact ingmar more on brand utilities (in dutch) an article based on this presentation (in dutch) more articles on related subjects (in dutch) this approach translated to social media: 24/7 marketing on social media this guide is hosted by slideshare. there you find all the social features to share, save or comment. (a selection) This is a great presentation that makes sense of brand utility. - twitter.com/hassontwins     Great Presentation - twitter.com/orenba Really great presentation - twitter.com/mktgwithmeaning Best and most comprehensive overview of brand utilities - twitter.com/tomhimpe A look at how brands define and implement the brand utility - Brandchannel.com The presentation is worth checking out - PSFK This makes a lot of marketing books obsolete - twitter.com/folkjur     Great examples of brands becoming relevant - twitter.com/suzanfluitman One of my favorite Slideshares of the year - twitter.com/hamsandwich Excellent slideshare. Must read for marketing professionals - twitter.com/JorenvdP    Another really good write-up on Brand Utility - twitter.com/casper_willer Best analysis of Brand Utilities so far - twitter.com/mitsuo Nice! - twitter.com/its_amber Great overview of brand utilities, aka marketing as service - twitter.com/mikearauz Great stuff on brand utility - twitter.com/hughdewinton Wow. A Very Usful Guide! - twitter.com/eriksiemens Nice! - twitter.com/garethk Nicely put together - twitter.com/jennkim Grootse presentatie over brand utility - twitter.com/corhospes Good ideas once if you can get past the engrish - twitter.com/davidannis Mooie presentatie van Ingmar de Lange van Mountview - twitter.com/Cas_what In other words, great presentation! - twitter.com/thijssie Lot's of great examples on brand utility - twitter.com/patrick Goede, nieuwe presentatie over brandutilities - twitter.com/RogerCornelisse Vamos fazer esse tal de marketing servir pra alguma coisa útil - twitter.com/Caiocasse Een heel duidelijk verhaal over branded utilities - twitter.com/marliezl Sterk verhaal - twitter.com/snaaij I've been preaching this for ages, but no boss listens - twitter.com/eliaen A must see - twitter.com/bseixas Een heel duidelijk verhaal over branded utilities - twitter.com/marliezl Fijne presentatie over brand utilities http://slidesha.re/bj9x97 - twitter.com/copyclau Very valuable piece + decent case presentation on usefulness - twitter.com/Ollie73 Awesome prez, time to act on it me thinks - twitter.com/joeheath Awesome stuff - Eva Hasson on Slideshare   Very good job - sojib on Slideshare Simply great little presentation - Adacon on Slideshare We get you soon to Belgium, Ingmar! - dschyvinck on Slideshare Great presentation with self-explanatory examples - Noud Steffens on Slideshare Excited to see more discussion and thought around this - Josh Chambers on Slideshare Well-done. I thoroughly enjoyed it and agree with your premise 100%. Cheers! - Harold Cabezas Great overview - koertbakker on Slideshare Love this! - Mark van Rossem on Slideshare Great examples and explanation - Jennifer Kim on Slideshare Great. I have been pushing for service vs advertising in france for 3 year - Jérémy Dumont on Slideshare Well worth the read. Love it. - More than a little curious Een erg interessante slideshare ‘gids’ van Ingmar de Lange over brand-utilities - Social Roadtrip Ingmar de Lange heeft een geweldige presentatie in elkaar gezet - Onstuimig This is a great presentation that makes sense of brand utility - Trendspotting Ik geloof in deze visie - Christ Coolen / Adverto I am a big fan of seeking not merely to interrupt but add value - Francis Anderson Uber Cool Presentation For Digital Marketers - Being Heardable Alles over de brand-utility in één gids - Marketingfacts Een uitgebreide presentatie over dit onderwerp - EURIB Rating: 9/10 - Creative Social Blog Great presentation on Branded Utility - twitter.com/brandcoach I love the thinking around Brand Utility - Dustin Johnson Good presentation on branded utilities - Elias Kouloures Great stuff - twitter.com/dennisdemori Well done - twitter.com/iterations A presentation well done - twitter.com/roscamabbing Sterk verhaal! - twitter.com/nielsaarts Special #FF - twitter.comgrizzluza Goed verhaal over Brand Utilities - twitter.com/daanreijnders Bons exemplos de como as marcas podem prestar serviços - twitter.com/_derbs Amen. Nice find - twitter.com/bodamgaard DO SOMETHING FOR PEOPLE and you'll never go wrong (great prezo) - twitter.com/sebvasseur A very useful guide on Brand Utility - twitter.com/pyesawichjr All the concepts are simple and useful - Franco Totti on Slideshare Great presentation, very informative - Virtual Assistant on Slideshare thought-provoking presentation - May Bak on Slideshare Compliments for the wonderful presentation! - Teije Bakker on Slideshare Great stuff - Mmendo on Slideshare Merken moeten alleen op social media aanwezig zijn als ze van nut zijn - twitter.com/theovanvugt