for full screen, press the menu button in the lower left corner. see bottom of page for some reviews
p.s. this presentation has just been translated into spanish by fernando barbella! check it outhere.
i love marketing. i hate marketing.
marketing can be annoying as hell. but it can also be meaningful and authentic. it can do nice things. even good things. the brand utility is an example. with this guide, i hope to inspire brands to do good.
i made it quite extensive as i give you many examples of how things can be.
not every case is a perfect example, many are merely a first step. please look at the diversity of the approaches, the ambition they represent and, most importantly, the next steps they can take.
ingmar
want to be part of the live experience? there's also a workshop and innovation program. these will help you put the brand utility approach
into practice.
goal is to translate brand promises into
service propositions, make existing services more eye-catching, and create innovation models that combine business and promotional
strategies.
as a result, your brand can transform the traditional push model into a contemporary pull approach.
nowadays, a pull approach is mostly implemented using ad-hoc, fun oriented campaigns. a focus on usefulness can create a structural 'pull relationship' with consumers, since it's not only focused on awareness, but actually adds value to people's daily lives. in other words, it's also about sharing and caring.
more on brand utilities (in dutch) an article based on this presentation (in dutch) more articles on related subjects (in dutch)
this guide is hosted by slideshare.
there you find all the social features to
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(a selection)
This is a great presentation that makes sense of brand utility. - twitter.com/hassontwins
Great Presentation - twitter.com/orenba Really great presentation - twitter.com/mktgwithmeaning
Best and most comprehensive overview of brand utilities - twitter.com/tomhimpe This makes a lot of marketing books obsolete - twitter.com/folkjur
Great examples of brands becoming relevant - twitter.com/suzanfluitman One of my favorite Slideshares of the year - twitter.com/hamsandwich Excellent slideshare. Must read for marketing professionals - twitter.com/JorenvdP
Another really good write-up on Brand Utility - twitter.com/casper_willer Best analysis of Brand Utilities so far - twitter.com/mitsuo Nice! - twitter.com/its_amber Great overview of brand utilities, aka marketing as service - twitter.com/mikearauz Great stuff on brand utility - twitter.com/hughdewinton Wow. A Very Usful Guide! - twitter.com/eriksiemens
Nice! - twitter.com/garethk Nicely put together - twitter.com/jennkim Grootse presentatie over brand utility - twitter.com/corhospes Good ideas once if you can get past the engrish - twitter.com/davidannis Mooie presentatie van Ingmar de Lange van Mountview - twitter.com/Cas_what In other words, great presentation! - twitter.com/thijssie Lot's of great examples on brand utility - twitter.com/patrick Goede, nieuwe presentatie over brandutilities - twitter.com/RogerCornelisse Vamos fazer esse tal de marketing servir pra alguma coisa útil - twitter.com/Caiocasse Een heel duidelijk verhaal over branded utilities - twitter.com/marliezl Sterk verhaal - twitter.com/snaaij
I've been preaching this for ages, but no boss listens - twitter.com/eliaen
A must see - twitter.com/bseixas
Een heel duidelijk verhaal over branded utilities - twitter.com/marliezl Fijne presentatie over brand utilities http://slidesha.re/bj9x97 - twitter.com/copyclau Very valuable piece + decent case presentation on usefulness - twitter.com/Ollie73 Awesome prez, time to act on it me thinks - twitter.com/joeheath Awesome stuff - Eva Hasson on Slideshare Very good job - sojib on Slideshare Simply great little presentation - Adacon on Slideshare We get you soon to Belgium, Ingmar! - dschyvinck on Slideshare Great presentation with self-explanatory examples - Noud Steffens on Slideshare Excited to see more discussion and thought around this - Josh Chambers on Slideshare Well-done. I thoroughly enjoyed it and agree with your premise 100%. Cheers! - Harold Cabezas Great overview - koertbakker on Slideshare Love this! - Mark van Rossem on Slideshare Great examples and explanation - Jennifer Kim on Slideshare
Great. I have been pushing for service vs advertising in france for 3 year - Jérémy Dumont on Slideshare Well worth the read. Love it. - More than a little curious Een erg interessante slideshare ‘gids’ van Ingmar de Lange over brand-utilities - Social Roadtrip Ingmar de Lange heeft een geweldige presentatie in elkaar gezet - Onstuimig This is a great presentation that makes sense of brand utility - Trendspotting Ik geloof in deze visie - Christ Coolen / Adverto
I am a big fan of seeking not merely to interrupt but add value - Francis Anderson
Uber Cool Presentation For Digital Marketers - Being Heardable
Alles over de brand-utility in één gids - Marketingfacts
Een uitgebreide presentatie over dit onderwerp - EURIB
Rating: 9/10 - Creative Social Blog
A look at how brands define and implement the brand utility - Brandchannel.com
The presentation is worth checking out - PSFK
